This month my 80-year-old father got his first new grill in more than 10 years, and the first gas grill he’s ever owned. When he went to use it for the first time, the temperature wouldn’t get as high as it should, so he went back to the store to see if they could help… Read More Making a Difference, One Customer at a Time
It was 17 years ago, while I was working for Bank of America, that I first opted for a debit card with my picture on the front. It was an easy process. The bank took a picture and a few days later the card arrived with my shining mug in the upper left corner. I’ve… Read More The Dangers of Not Keeping Up in Marketing
The best wines in the world are balanced, with fruit, earth, tannins and acid all working in harmony to bring out the best of the varietal and the style. Digital marketing for your brand or business is no different. A good digital strategy lifts the brand through an effective balance of presence and engagement. Presence… Read More Your Business Doesn’t Have a Blog? Why You Need One Now!
I noticed this morning that my last blog post was made on December 1st. A whopping 56 days have passed since I last wrote a blog post. Looking at the date, a feeling of guilt, shame and embarrassment began to descend. As a digital marketing and social media professional I believe and preach that for… Read More Don’t Confuse “Anything” with “Everything”
Prior to the second week of this year’s college football season, the panel of experts for ESPN’s College Game Day were talking about a team that had been predicted to make a run at the BCS National Championship. That team had lost a close game to a top-ranked team in the first week and they… Read More The Problem With Perfection as a Model
When I was a kid, I wanted to be a radio DJ. I listened to the radio in a different way than most, paying close attention to words, tone and devices employed by the magical voices over the air. I even set up a DJ booth in my room, complete with a microphone hanging down… Read More When I Was a Kidd
It was a peaceful flight, until the person sitting in the seat next me to pointed to an article in the USA Today. With firm conviction, he strongly voiced his political opinion to a total stranger. I actually agreed with his comments, but our flight had been delayed by two hours due to weather and… Read More What I Learned By Arguing With Someone Whom I Agreed With
Yesterday I found another realtor who is using the name of one of our country clubs on her Facebook page. She sells homes in the neighborhood, but she has no affiliation with the club and does not have permission to use our club’s name to confuse users and draw them to her business instead of… Read More Why Facebook Will Fail in the Long Run
One of the most frequent reasons I hear why businesses choose not to utilize social media is that they are afraid someone might speak negatively about them or post a bad review. They mistakenly believe that if they choose not to participate in social media then they can continue to control the message customers and… Read More 3 Simple Steps to Properly Respond to a Negative Post
Every school had one. The kid who pretended to be your friend just to get something he wanted from you and then acted like you’d never met. The user. Not the model you would build a business around and certainly not the model for a business social media strategy. Yet, there are those in social… Read More Why Ken Blanchard Should Fire His Social Media Agency
Tabula Tubular 